Film Distribution Company:
A media institution like Lionsgate would distribute my media product because although my product is an independent film, this institution are known for distributing small films as well as big blockbuster films, like Insurgent and The Expendables; as well as also producing and distributing their own TV programmes. By using a media institution like Lionsgate, it would mean that my media product would be able to get a lot of attention from a wider audience because the institution itself is well-known for its distribution of big, popular films.
As well as distributing film through DVD, Lionsgate also have partnerships with nine global TV channels in different countries, something that could be used to exhibit my media product on a global scale. Some examples of their channels are:
- EPIX - this is a popular American online, TV on demand service that shows a variety of different media
- Pop - this is a TV channel that was created from a partnership between CBS Corporation and Lionsgate and is used to distribute film and TV programmes to over 80 million homes.
- Thrill - this is an Asian movie channel that specialises in showcasing thriller and horror films
Cinema:
As my media product is an independent film, I think a cinema like Cinema City would be suitable to distribute it because this cinema is known for distributing small, independent, low-budget films; as well as also distributing any current blockbuster films. Using Cinema City to distribute my media product would help to attract a niche audience that are interested in watching independent films, as well as films produced by bigger, well-known media companies.
Social Media:
A final method of distributing my media product would be through the use of social media sites like Facebook and Twitter. This would be ideal because the main target audience for my product is teenagers and young adults - the demographic that most commonly uses social media in their everyday lives.
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